Pampers commits to making a change

After Donte Palmer started a movement called #SquatforChange, Pampers has committed to installing 5000 changing…


How the Commitment Bias can win customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing the…


How A Commitment Strategy Can Win Customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


Commitment Bias - public pledge: The Behavioural Bias Series

We tend to be consistent with what we have previously done or said we will do, particularly if this is in public. The…