Pampers commits to making a change
After Donte Palmer started a movement called #SquatforChange, Pampers has committed to installing 5000 changing…
How the Commitment Bias can win customers
Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing the…
How A Commitment Strategy Can Win Customers
Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing our…
BBC Radio 4: The Virtue of Commitment
For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…