Goal dilution effect

Goal dilution effect and the need for focus

If someone throws 10 tennis balls at you, how many are you going to catch? You might just grab one before ducking to…


We’re all human: behavioural biases in B2B

I think we can all agree that anchoring affects consumers. It is regularly used in pricing strategies - just think…


Norms: The Behavioural Bias Series

As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival.…


The Framing Effect: The Behavioural Bias Series

The framing effect explains how we alter our decisions depending on how information is presented to us. We’ll react in…


Retail Safari - The ART of selling (Amsterdam)

The Behaviours Agency had a company away-day recently to Amsterdam for a Retail Safari, in the hope of identifying…


Will the feel good factor continue for core Xmas trading?

The good news continues for retailers as shoppers keep on spending and the latest BRC figures report an increase in…