Home is my happy place
Home is my happy placeI was talking to a lovely bathroom and fireplace brand last week and in doing so shared my…
Tapping into the psychology of pricing
Behavioural Scientist Richard Shotton looks at pricing strategy and in particular how tapping into the psychology of…
Emojification in Brand Engagement Comes of Age
Two new brand engagement campaigns launched this week demonstrate how emojis are influential in shaping a memorable…
