Tapping into the psychology of pricing

Behavioural Scientist Richard Shotton looks at pricing strategy and in particular how tapping into the psychology of…


Emojification in Brand Engagement Comes of Age

Two new brand engagement campaigns launched this week demonstrate how emojis are influential in shaping a memorable…


The Rise of Discount Retail Brands

The shopper landscape and perception of discount retail brands is changing amongst the British public, in particular…


Convenience food – the new boom sector?

When we want something most of us want it now, especially food at lunch or a weekday after work.  Convenience food is…


Retail innovation: The art of the pop-up

The pop-up shop has become an established phenomenon. No longer considered an option exclusive to for forward thinking…


Miller High Life - The values of brand heritage

Soulsight, have produced a series of limited edition brand heritage labels for Miller Beer, a highly successful brand…


Apple – the brand that can do no wrong

With the launch of the highly anticipated iPhone 6, 6 Plus and the iWatch, there has definitely been a sense of…