Love with brands

Why do we fall in love with brands?

Why do we fall in love with brands?  Well, unfortunately it’s not as easy as roses and poems, candlelit dinners and…


Applying Confirmation Bias to marketing

You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…


Behavioural science. Hottest topics in marketing

Why marketers need to embrace behavioural science

We are delighted to welcome Richard Shotton as our guest author. Richard has worked in…


A year of living with the Housing Units rebrand

Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…


Hot State Decision: The Behavioural Bias Series

High levels of emotion can impact the rational process of making a decision.People underestimate the influences of…


Should you use AR or VR to market your brand?

Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…


Power of Free: The Behavioural Bias Series

As humans, anything free is hugely motivating and attractive to us.In an experiment at MIT Dan Ariely author of…


Mental Accounting: The Behavioural Bias Series

As humans, we mentally categorise our money depending on where it comes from or what it has been allocated for in our…


Gender equality in advertising report: Influencing consumer behaviour for the better

During my two decades working in advertising, the role and portrayal of gender has never been more in the…


Representativeness: The Behavioural Bias Series

The Representativeness heuristic or shortcut explains our tendency to make assumptions or link things together on a…


Loss Aversion: The Behavioural Bias Series

This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as…


Social Incentive: The Behavioural Bias Series

The Social Incentive bias explains the positive impact that being part of a society can have on an individual. Our…


Goal Dilution: The Behavioural Bias Series

Goal Dilution explains the way we perceive the quality of products or services. The more singular something is in its…


Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And…


Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…