How-to use bizarreness effect in marketing

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


How Lidl goes bold with behavioural science in latest OOH campaign

Lidl has managed to defy the boundaries of this year’s festive competition with their latest OOH campaign. In an…


The Behavioural Economics Series: Bizarreness Effect

Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the…