Anchoring bias

Anchoring bias: The behavioural bias series

The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first…


Keats heuristic - catch it bin it kill it

Keats Heuristic: The Behavioural Bias Series

You can improve memorability and aid recall using expressions, phrases or headlines that rhyme. This is known as the…


Procrastination Bias

Procrastination Bias: The Behavioural Bias Series

Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…


Reciprocity in marketing: How to use it effectively

This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where…


Anchoring in marketing: How to use it effectively

Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…


Hyperbolic discounting

How-to use hyperbolic discounting in marketing

Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…


How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…


Authority in marketing: How to use it effectively

Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve…


Bizarreness effect in marketing: How to use it effectively

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


How-to use the Status Quo bias in marketing

When it comes to making decisions we often unconsciously consider things that are comfortable and familiar.  Things…


Humour effect: The Behavioural Bias Series

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…