Von Restorff Effect: The Behavioural Bias Series
The weirder something seems, the more we remember itWhat is the Von Restorff effect? Also called the isolation effect…
Authority bias: The Behavioural Bias Series
The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and…
Chunking bias: The Behavioural Bias Series
We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely…
Anchoring bias: The Behavioural Bias Series
The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first…
Keats Heuristic: The Behavioural Bias Series
You can improve memorability and aid recall using expressions, phrases or headlines that rhyme. This is known as the…
Procrastination Bias: The Behavioural Bias Series
Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…
Reciprocity in marketing: How to use it effectively
This bias describes the urge we have to reciprocate the actions others have done towards us, returning the favour where…
Anchoring in marketing: How to use it effectively
Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…
How-to use hyperbolic discounting in marketing
Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…
How to use herd behaviour in marketing
Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…
Authority in marketing: How to use it effectively
Dentists in toothpaste adverts. Chefs endorsing cooking apparatus. Personal trainers sporting premium spandex. We’ve…
Bizarreness effect in marketing: How to use it effectively
Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…
How-to use the Status Quo bias in marketing
When it comes to making decisions we often unconsciously consider things that are comfortable and familiar. Things…
Humour effect: The Behavioural Bias Series
The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…