Loaf branding mental availability

Using brand heuristics to increase mental availability in the home category

As part of our no-brainer brand series, we’re taking a look at how brands in the home category can use brand heuristics…


No-brainer brands

What’s a no-brainer brand?

What is a no-brainer brand (and why do you need one?) As marketers, we all know that your brand is one of your most…


Karndean's brand campaign - life is lived on these floors - dad & son image

Bringing the Karndean Designflooring brand to life

Bringing the Karndean Designflooring brand to life We are delighted to announce we have just launched a major…


Celebrating a year of Behaviour-led creativity

Celebrating a year of behaviour-led creativity Celebrating a year of behaviour-led creativity to mark the end of our…


Using behavioural science to fulfil customer needs

How to fulfil customer needs by using behavioural science in your marketing As marketers we all want to fulfil…


The Behaviours Agency Showreel 2021

The Behaviours Agency Showreel 2021 Welcome to The Behaviours Agency Showreel 2021.  We believe that all marketing…


New starter Q&A: Emma Gray - Account Manager

Tell us about your first month working for The Behaviours Agency “Starting a new job in lockdown isn’t ideal…


Dorito's Anti-Ad:90

Be BoLD Series: Using brand heuristics to achieve top of mind

Getting top of mind is about being present in the minds of your audience when they are actively in buying mode. But…


Our latest work

Our latest work We’ve been busy bees lately helping our clients to leverage the power of behavioural science to…


The return of hugs and pubs: What behavioural science tells us about the lifting of lockdown restrictions

The return of hugs and pubs: What can behavioural science tell us about the lifting of lockdown restrictions…


3 ways behavioural science can boost marketing

There are many ways to use behavioural science to fuel your marketingApproaching the challenge systematically makes…


Value webinar recording

How to increase value perception with behavioural science

Creating value with behavioural science Why should a loft conversion, a Volkswagen Golf or ten shares in Amazon cost…


Hot state decision making: the behavioural bias series

Emotion makes us more likely to make impulsive purchases What is Hot state decision making? High levels of emotion,…


Think Cow

Von Restorff Effect: The Behavioural Bias Series

The weirder something seems, the more we remember itWhat is the Von Restorff effect? Also called the isolation effect…


Supercharging your marketing with behavioural science

Supercharge your marketing with behavioural science

How behavioural science can help with marketing challenges It goes without saying that the seismic events of 2020 have…


Commitment - Personal Investment: The Behavioural Bias Series

The more effort something is, the more you value the result. What is the commitment – personal investment…


Status Quo: The Behavioural Bias Series

We’re creatures of habit, we tend to stick to what we know. What is the Status Quo bias? When it comes to making…


shopper-applying-behavioural-science-in-marketing

Applying behavioural science in marketing

Applying behavioural science in marketing might seem daunting but there are many ways you can apply it to make your…


Tamsin Scott Head of Marketing

New starter Q&A: Tamsin Scott - Head of Marketing

What motivated you to join The Behaviours Agency? “Behavioural science is a rich and exciting field and it’s…


Behavioural insights: what’s the block?

To me, it’s the obvious approach. The evidence for applying psychology and behavioural research to marketing – or any…


Behavioural-led mask posters

Behavioural-led mask posters

To support retailers in their effort to encourage shoppers to wear face coverings when shopping, we’ve created a suite…


Authority Bias

Authority bias: The Behavioural Bias Series

The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and…


Chunking bias

Chunking bias: The Behavioural Bias Series

We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely…


Anchoring bias

Anchoring bias: The Behavioural Bias Series

The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first…


behavioural science training webinar re-run

Behavioural Science Training Webinar - Re-run

Join our behavioural science training webinar re-run Date: Tuesday 29th September 2020 Time: 2.00pm BST Where: Click…


Home retailers engage shoppers post-lockdown

Can furniture & homeware retailers engage shoppers post-lockdown?

What should home retailers do to engage shoppers & boost sales in the new normal?  ‘Stay at home’, part of the…


New job in lockdown

Starting a new job in Lockdown

What's starting a new job in lockdown like? “It must be so tough starting a new job during a pandemic?”, <insert…


Joe Wicks how habits will be impacted after the lockdown

Habits Webinar Series

An introduction to Behavioural Science & Understanding Habits The pandemic took away our routines, our daily…


Retailers engage shoppers post-lockdown

How can fashion retailers engage shoppers post-lockdown?

How can fashion retailers engage shoppers post-lockdown? How fashion retailers can jump-start in-store footfall in a…


Sports Retailer

How can sports retailers engage shoppers post-lockdown?

How can sports retailers engage with their customers post-lockdown? Recommendations for sports retailers to navigate a…