3 ways behavioural science can boost marketing
There are many ways to use behavioural science to fuel your marketingApproaching the challenge systematically makes…
Behavioural insights: what’s the block?
To me, it’s the obvious approach. The evidence for applying psychology and behavioural research to marketing – or any…
We’ve changed our name!
We’ve taken the exciting step to change our name from The Market Creative to The Behaviours Agency with fresh branding,…
How-to use hyperbolic discounting in marketing
Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…
How to use herd behaviour in marketing
Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…
Bizarreness effect in marketing: How to use it effectively
Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…
The Social Comparison Bias
We’ve all flicked through social media and had a look at how everyone from school is doing. It’s human nature to then…
How contactless hides the pain of paying
Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…
Behavioural Economics Investment fund launched to take advantage of investors irrational decisions
Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…
Ketchup caviar for ‘Valen Heinz’ day
Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate ‘Valen Heinz’ DayIt…
BBC Radio 4: The Virtue of Commitment
For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…
Behavioural Strategist appointed
We’re excited to announce that we have appointed our first Behavioural Strategist! Greg Copeland has joined…
EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’
Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…
Applying Confirmation Bias to marketing
You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…
Why marketers need to embrace behavioural science
We are delighted to welcome Richard Shotton as our guest author. Richard has worked in advertising for over…
A year of living with the Housing Units rebrand
Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…
Should you use AR or VR to market your brand?
Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…
Women pet owners more likely to be brand loyal
While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…
Gender equality in advertising report: Influencing consumer behaviour for the better
During my two decades working in advertising, the role and portrayal of gender has never been more in the…
If your customers have to work hard, your brand isn’t working hard enough
Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…
Consumers don’t have time to focus on every brand. Make them want to make time for yours.
We know all too well, that people have even less time and patience for marketing messages and content these days. And…
Stand up and be counted by your consumers
Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…