Behavioural insights: what’s the block?

To me, it’s the obvious approach. The evidence for applying psychology and behavioural research to marketing – or any…


3 ways behavioural science can boost marketing

There are many ways to use behavioural science to fuel your marketingApproaching the challenge systematically makes…


Culture and Careers

We’ve changed our name!

We’ve taken the exciting step to change our name from The Market Creative to The Behaviours Agency with fresh branding,…


Hyperbolic discounting

How-to use hyperbolic discounting in marketing

Hyperbolic discounting is one of the cornerstones of behavioural economics, and centres around the premise that we show…


How to use herd behaviour in marketing

Using herd behaviour in marketing is about leveraging our in-built desire to mimic the behaviour of others.We like to…


Bizarreness effect in marketing: How to use it effectively

Stand out from the homogeneity consumers are confronted with every day by creating something new, unique and…


The Social Comparison Bias

We’ve all flicked through social media and had a look at how everyone from school is doing.  It’s human nature to then…


How contactless hides the pain of paying

Paying hurts, because it is a loss - it is someone taking something from us. This is a recognised facet of our…


MAPFRE Insurance company

Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…


ketchup caviar

Ketchup caviar for ‘Valen Heinz’ day

Heinz has viral success online by giving away 150 jars of ketchup caviar to celebrate…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


Behavioural Strategist appointed

We’re excited to announce that we have appointed our first Behavioural Strategist! Greg…


EffWeek 2018 – ‘Marketing Effectiveness in the Digital Era’

Each year the Institute of Practitioners in Advertising (IPA) holds a week-long event dedicated to driving improvements…


Applying Confirmation Bias to marketing

You can hear Eva, one of your colleagues, before you see her. She’s going round the office jauntily shaking a…


Behavioural science. Hottest topics in marketing

Why marketers need to embrace behavioural science

We are delighted to welcome Richard Shotton as our guest author. Richard has worked in…


A year of living with the Housing Units rebrand

Like a proud parent, we’re celebrating the first year of our Housing Units rebrand. In October 2017 we sent the new…


Should you use AR or VR to market your brand?

Marketers toying with the prospect of engaging customers through virtual or augmented reality may struggle to justify…


Women pet owners more likely to be brand loyal

While consumers are most likely to use their hearts over their heads when buying for their beloved pets, our new survey…


Gender equality in advertising report: Influencing consumer behaviour for the better

During my two decades working in advertising, the role and portrayal of gender has never been more in the…


Loss Aversion: The Behavioural Bias Series

This bias explains why we over value what we already have. We feel the pain of losing something we have almost twice as…


If your customers have to work hard, your brand isn’t working hard enough

Just like we talked about in our Engage Me trend blog, consumers today are a time-poor and easily bored bunch. So it’s…


Consumers don’t have time to focus on every brand. Make them want to make time for yours.

We know all too well, that people have even less time and patience for marketing messages and content these days. And…


Stand up and be counted by your consumers

Consumers want brands with values, and they want them with a big old helping of bravery. Brands are being challenged to…