Immediacy (Hyperbolic discounting): The Behavioural Bias Series
We’d rather have a smaller reward now, than a bigger one later What is Immediacy? Immediacy is the theory that…
Von Restorff Effect: The Behavioural Bias Series
The weirder something seems, the more we remember itWhat is the Von Restorff effect? Also called the isolation effect…
Commitment - Personal Investment: The Behavioural Bias Series
The more effort something is, the more you value the result. What is the commitment – personal investment…
Status Quo: The Behavioural Bias Series
We’re creatures of habit, we tend to stick to what we know. What is the Status Quo bias? When it comes to making…
Framing: The Behavioural Bias Series
The way you word something makes all the difference What is framing? The framing phenomenon is about the way we…
Commitment Bias - Public pledge: The Behavioural Bias Series
If you say something publicly, you’re more likely to stick to it. What is the commitment – public pledge bias?…
Authority bias: The Behavioural Bias Series
The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and…
Chunking bias: The Behavioural Bias Series
We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely…
Anchoring bias: The Behavioural Bias Series
The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first…
Procrastination Bias: The Behavioural Bias Series
Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…
Behavioural science glossary: Making sense of the jargon
This behavioural science glossary attempts to understand the effect of individual psychological processes, including…
Value Perception: The Behavioural Bias Series
Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes…
Restraint bias: The Behavioural Bias Series
As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in…
Decoy Effect: The Behavioural Bias Series
Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically…
Reciprocity: The Behavioural Bias Series
In response to friendly actions, people are frequently much nicer and much more cooperative than predicted. And…
Priming Effect: The Behavioural Bias Series
Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight,…
The Behavioural Bias Series: The Behavioural Bias Series
As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a…
Bizarreness Effect: The Behavioural Bias Series
Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the…
Norms: The Behavioural Bias Series
As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival.…
Social proof: The Behavioural Bias Series
We feel validated by doing what others are doing. What is social proof? ‘Social proof’ was first used by Robert…