Status Quo: The Behavioural Bias Series

We’re creatures of habit, we tend to stick to what we know. What is the Status Quo bias? When it comes to making…


Framing: The Behavioural Bias Series

The way you word something makes all the difference What is framing? The framing phenomenon is about the way we…


Public Pledge: Commitment

Commitment Bias - Public pledge: The Behavioural Bias Series

If you say something publicly, you’re more likely to stick to it. What is the commitment – public pledge bias?…


Authority Bias

Authority bias: The Behavioural Bias Series

The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and…


Chunking bias

Chunking bias: The Behavioural Bias Series

We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely…


Anchoring bias

Anchoring bias: The Behavioural Bias Series

The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first…


Procrastination Bias

Procrastination Bias: The Behavioural Bias Series

Procrastination Bias: When it comes to making decisions, your brain places higher value on reaping immediate rewards…


Behavioural science glossary

Behavioural science glossary: Making sense of the jargon

This behavioural science glossary attempts to understand the effect of individual psychological processes, including…


Value Perception: The Behavioural Bias Series

Perceived value is the value that a product or service has in a consumer’s mind. They’re usually unaware of what goes…


Restraint bias: The Behavioural Bias Series

As Oscar Wilde once said: “I can resist everything except temptation.” The Kellogg School of Management, in…


Decoy Effect: The Behavioural Bias Series

Adding a less desirable option (a decoy) makes other options more appealing. A decoy can equally be a strategically…


Reciprocity: The Behavioural Bias Series

In response to friendly actions, people are frequently much nicer and much more cooperative than predicted. And…


Priming Effect: The Behavioural Bias Series

Priming is something that happens at a very subconscious level. Often when we are exposed to a stimulus like sight,…


The Behavioural Bias Series: The Behavioural Bias Series

As the saying goes, “we always want what we can’t have”. And that’s exactly what the scarcity heuristic is. It’s a…


Bizarreness Effect: The Behavioural Bias Series

Understanding why we make the choices we make gives you a greater opportunity to influence them, and is changing the…


Norms: The Behavioural Bias Series

As individuals, we're genetically programmed to “follow the herd”, which in more primitive times meant our survival.…


Social proof: The Behavioural Bias Series

We feel validated by doing what others are doing. What is social proof? ‘Social proof’ was first used by Robert…