Anchoring bias

Anchoring bias: The behavioural bias series

The anchoring bias occurs when people tend to rely too heavily on the first piece of information they see. The first…


We’re all human: behavioural biases in B2B

I think we can all agree that anchoring affects consumers. It is regularly used in pricing strategies - just think…


Anchoring in marketing: How to use it effectively

Subconsciously the decisions we make are often steered by what are known as anchors. This is a piece of information…