In a campaign targeting tattoo lovers, We Are Social Paris are pointing out the symbolism of social media by offering French residents the opportunity to get inked - for free! The catch? It has to be one of ten social media logos, rendered in popular body-art styles.

We are social - symbolism of social media

Founder and President Sandrine Plasserau comments how “we love digital cultures at We Are Social, so we’re exploring the very popular tattoo trend through the prism of social media”.

Although the power of free bias triumphs here, it’s the messaging that embeds and frames greater cultural meaning which is the real magic.

Whether it’s the Facebook Messenger lightning bolt, Twitter’s bluebird or Snap’s ghost, the agency hero the opportunity to adopt social symbolism as a mark of personal identity.  

Cynically, you could be thinking it’s wrong to commercialise human identity in this way – but given the agency’s culture and ethos, we trust it has genuine intent.

So are you a French resident and interested? Choose from Messenger, Facebook, YouTube, Tinder, Snapchat, Soundcloud, Twitch, Twitter, LinkedIn and Instagram. Even better, you can have it anywhere you like.

Executive Creative Director: Thomas Guilhot
Editorial Director: Marion Megglé
Art Director: Paul Grange

As an agency, influencing behaviours is core to what we do and applying Behavioural Economics to marketing communications is a natural progression. If you are interested in understanding more about how we do this get in touch now.

Find out more about the connection between consumers and behavioural economics in our latest report on the top trends driving consumer behaviour. Download it here.