Last week we launched Shopping Uncovered: Fitness, Sports and Outdoor.

We asked more than a thousand home and leisure shoppers about how they prefer to shop and what influences them to buy. The study captured how behavior varies wildly by category.

This video takes you through ‘7 Ways Brands Can Inspire Shoppers to Act’:

  1. Stop discounting and build value
  2. To justify full price educate on the quality features and technology aspects of a product
  3. Create more involving shopping experiences instore
  4. Brands matter, so tell people when the latest models are out
  5. As part of your online proposition invite customers instore to feel the quality and fit
  6. When you see women dwelling instore ask if they’d like information or advice
  7. Tell mums what’s hot with the kids so she avoids expensive mistakes

You can download a free copy of the report on our website –