Future of Marketing

We’ve taken views and insights from experts in the worlds of advertising, digital marketing and social media and turned them into a free e-book – The Future of Marketing.

Aimed at marketers, brand managers and anyone with an interest in emerging trends and what’s shaping shopper behaviour. As well as getting up to speed on the latest thinking, it will help generate new ideas and ways to develop future campaigns.

The Future of Marketing is a response to our rapidly changing environment. Only in the last year in politics, we voted to leave the EU and on the other side of the pond Trump gained power. In retail, Amazon drones lead a new era of delivery and tap and pay became the norm. In marketing, Google officially launched expanded text ads, while Snapchat took the helm in the social media landscape. Twitter closed video social network Vine, and ‘trust’ became the word on every marketer’s lips as ‘fake news’ drove a skepticism evolution among audiences.

2017 will go on to bring ever-greater change. Change that will disrupt entire industries as well as our personal lives.

No amount of crystal ball gazing will predict what’s to come, but by having our eyes and minds open and ears to the ground we can prepare and adapt.

Our Future of Marketing report aims to capture some of the directions, trends and possibilities shaping marketing today and in the future. Experts share their ideas about our industry to help you focus on what’s important, and inform future strategies.

We hope that it will give you food for thought.


What’s inside?

  • The bigger picture
    • Future shoppers – Millennials come of age
    • Media landscape – Power of one
  • Trends shaping the future of marketing
    • Is TV advertising dead?
    • Growth of content in advertising
    • Why the quest for a golden user experience should shape your e-commerce
    • A vision of the future: Instore trends
    • Heralding education and choice in packaging
    • New era of experimental advertising
    • The power of social authenticity


Download The Future of Marketing today