After Donte Palmer started a movement called #SquatforChange, Pampers has committed to installing 5000 changing stations in men's bathrooms across America.

When Donte Palmer posted a picture of himself changing his son’s nappy on his knee in the bathroom, it went viral. And subsequently got the attention of Pampers who, in its area of business, is perfectly placed to help make a change.

Donte is now working in partnership with Pampers to help thousands of dads who share in his frustration about resolving the inequality of baby changing facilities in men’s bathrooms.


A picture speaks a thousand words

The picture sparked a flurry of Dads across America to comment, like and share in Donte’s experience. Such a relatable image of course connected to Dads just like Donte who share a close relationship with their children.

The image was accompanied by his comment:

“What’s the deal with not having changing tables in men’s bathroom as if we don’t exist!!”


Challenging the status quo

Donte’s picture didn’t just highlight the lack of a practical facility, it highlighted a status quo in a society that has been brought into the light when exploded on social media.

And #SquatforChange is more than just another hashtag, it’s an organisation that’s committed to giving dads proper baby changing resources, allowing them to change their children wherever they are.


A commitment for change

Donte’s #SquatforChange sparked Pampers to make their commitment: “We are proud to announce our commitment to provide 5,000 changing tables for installation in public restrooms by 2021 to help address the inequality hands-on dads face when it comes to taking care of their babies.”

With the push of Pampers campaign #LoveTheChange, and the launch of a video showing several dads (some familiar faces) this is set to be a commitment that sparks even more public places to follow suit.

By Phil Monks

Deputy Creative Director