Bradstone rebrand

Just as the weather improves and people are out in the garden once more, we’re delighted to unveil our latest project – a new brand strategy and integrated campaign for Bradstone.

Bradstone initially approached us as they wanted to create the best brochure on the market. This gave us a fantastic creative opportunity, but we had to start with a full appreciation of the market.

We spotted that by repositioning the brand they had a real opportunity to create a point of difference.

We have made the most of their quality products, experience and expertise in the new branding, which positions Bradstone as experts in transforming outdoor spaces from driveways to patios and landscaping.

This is captured in a new strapline, ‘you’ve got it in Bradstone’.

This concept has been applied to an integrated campaign, including press and digital advertising, eCRM, content, social media and promotional materials as well as packaging, events and merchandise. 

At the heart of the campaign is a new garden paving and driveway brochure to inspire homeowners.

New photography showcases the Bradstone product range in aspirational settings. Product information is combined with advice to help customers create certain styles in their own homes and make the best use of space.

 A word from our fantastic client…

Simon Marriott. Director of Concrete Products at Bradstone said:

“We’re delighted to unveil our new brand just as people are starting to take an interest in the garden again as the weather improves. As well as appealing to homeowners, we’ll be using it as an opportunity to reengage our network of installers, garden centres, builders’ merchants and other partners.”

Read more about our project in our Bradstone case study