Plumbase Cover

Following a competitive two-way pitch, we’re delighted to have been reappointed for a retained marketing brief with Plumbase.

We’ve worked with the plumbing and heating merchant for five years as part our contract with Grafton Merchanting GB (GMGB), which also encompasses the Buildbase, Hirebase and Electricbase brands.

As well as helping develop promotional campaigns and a comprehensive CRM programme, we’ve supported them as a strategic partner, working alongside all of the brands under the GMGB umbrella throughout this time.

The exciting new brief will see us develop a new distinctive brand identity and strategy for Plumbase to establish differentiation in the plumbing and heating market.

It’s fantastic to be working with Plumbase on a brand new direction, which is testament to our long-established relationship.  We’ll be looking to challenge the competition by developing a distinctive positioning that’s based around everything that is great about the merchant.

A word from our client…

“The Behaviours Agency has shown us that they have the expertise to support us in this new phase of the business, that will see us stand more independently from the other brands in the group. We want plumbing and heating engineers to know that we have everything they need from product range and availability to advice and help in branch.”  Paul Bullivant, Marketing Director, Plumbase


If you are thinking of taking your brand in a new direction, don’t hesitate to get in touch, we’d love to talk.