I’m Lucy Proctor, and I have recently joined The Behaviours Agency as Account Manager.

I started my career working as a Producer in Video Production. My favourite part of my career has always been working with clients, so it was a natural progression to move into Account Management.

I have been an Account Manager for over 4 years now, working on brands such as Mars, Craghoppers, Tattu Restaurants and Colliers.

I have loved getting to know the whole team and my Buddy Lunch on the first day was a lovely and unique part of my onboarding. I loved Uni so I am also really enjoying learning about behavioural science and its role in making marketing more effective.

As a self confessed yogi, my favourite brand is Lululemon.

I had my first (free!) yoga class at Lululemon and soon after bought my first pair of leggings. The quality of the materials and the outstanding customer service makes them a firm favourite.

Favourite Behavioural Bias: The Power Of Free

I love how Lululemon used this with their free yoga classes to build brand awareness and loyalty – I am living proof that it really does work, all my workout sets are from there!

We're The Behaviours Agency

We are a creative agency that uses behavioural science to make marketing more effective. We have developed our own unique behavioural model that allows us to create compelling brands, experiences and campaigns that lead to real commercial value for our clients. If you want to hear more about what we do and our behaviour-led approach then please get in touch here.

Get in touch

By Lucy Proctor

Account Manager