Can AI take our jobs? Alongside Channel 4 we took part in a battle to see if the experts of AI could create a more compelling smoothie brand.

The most amazing trip to Rotterdam thanks to our employee of the year scheme and the agency I work for!

Welcome to our community and dinner club for female leaders and future leaders in marketing - Women Thrive First (WTF)

A moment with Amy. Sit down and chat with the newest member of The Behaviours Agency team, Amy. She joined us in April as an Account Exec.

We are so excited to be a B-Corp accredited business. It's good for business, it's good for everyone.

In the fast-paced world of advertising and marketing, the concept of brand “mental availability” has become a bit of a buzzword. But what does it really mean for your brand, and how can you harness it to drive better results?

Six categories of behavioural biases that will help you successfully navigate consumer decision-making.

Happiness thinking shows us how to use savouring to increase lifetime value.

How happiness thinking can build competitive advantage into your brand and customer journey.

Reciprocity bias. In response to friendly actions, people are frequently much nicer and much more cooperative than predicted.

Procrastination Bias. Your brain places higher value on immediate rewards than it does on those that might be earned in the future.

High levels of emotion, or when we’re in a ‘hot state’, can impact the rational process of making a decision. We’re lured in by what we’re feeling at the time, so may ignore or downplay other important factors that have long-term effects.

Understand the behavioural bias: immediacy (hyperbolic discounting) and how it can boost your marketing effectiveness and conversion rate.

Keats Heuristic. We tend to judge expressions or phrases that rhyme as more accurate or truthful, and recall them easier.

The Von Restorff effect. We unconsciously find it easier to recall something unusual or distinctive, or that heightens our senses in some way.

Framing bias. People react to information depending on how it’s presented to them. Especially when that includes a loss or gain message.

Status Quo bias. When it comes to making decisions, we often subconsciously have a preference for things that are comfortable and familiar.

Anchoring Bias. We tend to rely too heavily on the first piece of information we see and use it to inform all other decisions.

Understand the commitment or public pledge behavioural bias and how it can boost your marketing effectiveness and conversion rate.