Ads on Alexa: The Behaviours Agency's take on Amazon's next frontier

Here are 12 of the most surprising insights that we learnt at Nudgestock 2024

The role of the psychology of happiness and how brands build long-lasting memories.

In the fast-paced world of advertising and marketing, the concept of brand “mental availability” has become a bit of a buzzword. But what does it really mean for your brand, and how can you harness it to drive better results?

Six categories of behavioural biases that will help you successfully navigate consumer decision-making.

Happiness thinking shows us how to use savouring to increase lifetime value.

How happiness thinking can build competitive advantage into your brand and customer journey.

Reciprocity bias. In response to friendly actions, people are frequently much nicer and much more cooperative than predicted.

Procrastination Bias. Your brain places higher value on immediate rewards than it does on those that might be earned in the future.

High levels of emotion, or when we’re in a ‘hot state’, can impact the rational process of making a decision. We’re lured in by what we’re feeling at the time, so may ignore or downplay other important factors that have long-term effects.

Keats Heuristic. We tend to judge expressions or phrases that rhyme as more accurate or truthful, and recall them easier.

The Von Restorff effect. We unconsciously find it easier to recall something unusual or distinctive, or that heightens our senses in some way.