Behaviour-led tips, advice, insights and thinking
12 Surprising Insights from Nudgestock 2024
Here are 12 of the most surprising insights that we learnt at Nudgestock 2024
The Happiness Effect: How brands build long-lasting memories
The role of the psychology of happiness and how brands build long-lasting memories.
Be the first brand that comes to mind
In the fast-paced world of advertising and marketing, the concept of brand “mental availability” has become a bit of a buzzword. But what does it really mean for your brand, and how can you harness it to drive better results?
Transform your customers’ purchasing behaviour with our simple framework
Six categories of behavioural biases that will help you successfully navigate consumer decision-making.
Savouring lifetime value
Happiness thinking shows us how to use savouring to increase lifetime value.
Build competitive advantage with happiness thinking
How happiness thinking can build competitive advantage into your brand and customer journey.
Reciprocity bias
Reciprocity bias. In response to friendly actions, people are frequently much nicer and much more cooperative than predicted.
Procrastination bias
Procrastination Bias. Your brain places higher value on immediate rewards than it does on those that might be earned in the future.
Hot State decision making
High levels of emotion, or when we’re in a ‘hot state’, can impact the rational process of making a decision. We’re lured in by what we’re feeling at the time, so may ignore or downplay other important factors that have long-term effects.
Keats Heuristic
Keats Heuristic. We tend to judge expressions or phrases that rhyme as more accurate or truthful, and recall them easier.
The Von Restorff Effect
The Von Restorff effect. We unconsciously find it easier to recall something unusual or distinctive, or that heightens our senses in some way.
Framing bias
Framing bias. People react to information depending on how it’s presented to them. Especially when that includes a loss or gain message.
Status Quo bias
Status Quo bias. When it comes to making decisions, we often subconsciously have a preference for things that are comfortable and familiar.
Anchoring bias
Anchoring Bias. We tend to rely too heavily on the first piece of information we see and use it to inform all other decisions.
Commitment Bias - Public pledge
Understand the commitment or public pledge behavioural bias and how it can boost your marketing effectiveness and conversion rate.
Social proof
Social proof. We feel validated by doing what others are doing, so tend to follow them. It’s linked to the psychology behind the fear of missing out (FOMO).
Authority bias
Authority Bias. We have an irrational trust in the judgement of experts and we tend to listen too and value their opinion over others.
Scarcity bias
Scarcity bias. The more difficult it is to get your hands on a particular item, the more value that item is to us.
Chunking bias
Chunking Bias. We’re more motivated to complete complex tasks when they are “chunked’ into manageable pieces.
Mental Accounting bias
Mental Accounting. By mentally categorising our money, we influence our own buying behaviour subconsciously.