From ‘enshittification’ explained in three minutes, to the lollipop that's impossible to open.
This weeks most memorable.
01 — Brand
Years of complaints about a stubborn wrapper. Chupa Chups responded by creating the hardest wrapper they've ever made. The final boss of lollipops. Impossible to open. Impossible to ignore.
02 — Campaign
The Norwegian Consumer Council imagined a professional whose job is to make digital products steadily worse. Darkly funny. Uncomfortably familiar. Three minutes that explain everything wrong with the internet. This is enshittification.
03 — Technology
Two fingers pressed to your chest. A rare insect documented. Not captured. EntoPedia turns everyday encounters into digital specimens and quietly changes what it means to collect. 2026 French Design Awards Gold.
04 — Creative
Fries Vansevenant. Graphic design driven by experimentation and rediscovery. The kind of work that makes you question every safe choice you've ever made.
05 — Book
The role of the designer is changing. Instead of crafting every detail, you design the system in which design emerges. Twenty years of teaching. One book. Play the System.
What would make your brand memorable?
That's exactly what our programmes are built to answer, from creating cultural fame to full brand renovation. Start with the Memorability Advantage and find out where yours stands.
