THE LOCK-IN FREE LIVE Q&A
1st JULY 2026, 3:00pm BST
Discover why some brands become the obvious choice while others disappear into category sameness.
A free live Q&A with some of the sharpest minds in drinks marketing, effectiveness and creativity. You’ll learn why memorability matters more than attention alone, how distinctive brands win the shelf, the back bar and the buying decision, why brave creative decisions outperform safe ones and practical ways to build fame without simply increasing spend.
Why do some drinks brands get ordered by name?
An endless wall of choice
The bar, the fridge, the app—the drinks category is more crowded than ever. Hundreds of liquids are all fighting for one second of attention. In this environment, Safe is invisible.
The brands that come to mind win
Mental availability is the ultimate competitive advantage. If the consumer doesn't remember you at the point of purchase, you don't exist. We’re going to show you how to unlock that memorability.
The Panellists
We've brought together a powerhouse panel representing every corner of the drinks sector—from legacy global giants to disruptive modern icons.
Neil Bennett
Chief Strategy Officer
The Behaviours Agency (Former strategy lead for Stella Artois, Heineken, & Jim Beam).
To be announced soon
To be announced soon
To be announced soon
Alena Linhartová
Head of Marketing, HipPop
Alena is an entrepreneurial marketing leader putting Hip Pop on the map by turning fanatic fans into lifelong brand advocates.
To be announced soon