Dawn Ward stars in Housing Units marketing campaign

Over the last few months we’ve had the pleasure of working with TV star and interior designer, Dawn Ward for our latest marketing campaign with Housing Units.

As well as opening the doors to her gorgeous home in Alderley Edge for us, she expertly styled and dressed the rooms, really setting off the spring trends we were bringing to life as part of the campaign.

Boutique Luxe, Pretty in Pink and Eclectic Revival are three of the five trends that feature throughout the spring campaign, which has involved a new brochure, direct mail and point-of-sale materials to engage shoppers instore and online.

This is the first time that we’ve had the chance to really bring to life the new branding that we developed last year. The transformation is remarkable and the end result simply stunning!

The brochure reads like a lifestyle magazine. Product information features alongside trends and inspirational advice, and the way the images have been shot helps achieve the premium, editorial style we were aiming for. It wouldn’t look out of place on a coffee table at home!

As part of the project we jumped at the chance to revamp Housing Units’ library of lifestyle photography, reflecting the premium-feel of the brand and adopting a more real-life style to the shots. Props were chosen to create a ‘lived-in’ look and feel while bringing the spring trends to life, helping shoppers imagine the products in their own homes.

A word from our fab client….

“Dawn ensured everything was styled perfectly for the shoot from the array of cushions on the sofas, to the way the table was dressed and the layout of the room,” said Nick Fox, CEO of Housing Units.

“She has helped elevate our spring message to really appeal to our customers. Combined with the beautiful photography and inspiring tone of voice, they will have no trouble getting to grips with the new trends of the season, introducing shoppers to yet another aspect of the Housing Units brand.”

As part of Housing Units’ partnership with Dawn, she will be in store at the site in Failsworth on Saturday 17 March to talk to customers about how they can recreate spring trends in their own homes.

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