We’re delighted to unveil our latest marketing campaign for Housing Units, which celebrates the people behind this iconic Manchester home furniture store.

‘Celebrating the People of Housing Units’ brings to life the high level of expertise, product knowledge and service on offer, inviting customers to get to know the people at the heart of Housing Units.

The campaign features store staff adorned with over-sized badges that display their area of expertise as their middle name and communicate the vast number and range of departments on offer. They include Teresa from Occasional Furniture: Teresa “believes the right dining chair is the most important dinner party guest” Martin.

The integrated campaign spans social media advertising, in-store materials, new sales brochure and signage as well as video content that explains the different departments and why people should visit.  The campaign will be rolled out wider with more advertising and online activity planned for 2019.

We were appointed as lead marketing company for Housing Units in 2017 and have since developed a new brand strategy which reconnects customers through a more contemporary feel and cohesive message. At our initial pitch we presented ideas that placed people right at the heart of Housing Unit’s story, so it’s fantastic to see this come to life.

A word from our client…

Nick Fox, CEO of Housing Units said: “Our people are key to the uniqueness of our brand and what make us such a special place to visit. We’re encouraging customers to get to know us a little better so we can make their experience the very best it can be.”

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By James Ballinger

Senior Account Director