The Behaviours Agency team is at the heart of the agency’s success, so we’re absolutely thrilled to have achieved the Gold accreditation against the sixth generation Investors in People (IIP) Standard. 

This is a massive achievement. We’re not only the first creative agency in Greater Manchester, but one of just 16 other companies in the area so far that has achieved IIP Gold against the latest version of the Standard since it was launched in late 2015.

Supporting organisations for the last 25 years to improve performance through people, IIP is the international standard for people management and defines what it takes to lead, support and manage people effectively to achieve sustainable results.

Underpinning the Standard is the IIP framework, reflecting the latest workplace trends, essential skills and effective structures required to outperform in any industry. Gold is one of the highest levels of Investors in People accreditation that can be achieved.



We’ve held the IIP accreditation since 2014. But, while fantastic, I realised that I didn’t want to just be good, I wanted to be outstanding. My vision was to be an example of how a small business can be amongst the best in the country for people management. The latest version gave us a framework to achieve this.

For our latest IIP Gold achievement we went through a comprehensive review of how we lead, manage and support employees. This included interviews and observations of the team.

An enormous amount of work was involved for the whole team to become IIP Gold, but it’s been one of our proudest achievements and is helping us to demonstrate our people values that we live every single day.


Health and happiness

We strive to put the health and happiness of our people first and work together to ensure everybody has a good day, every day. From inspiring and motivating the team to managing and rewarding performance and developing people in the best possible way.

 We’re a small team – 18 of us in total – and based in Trafford Park near the Trafford Centre. We’re always looking for bright new talent, so if you’re interested in finding out a bit more about what it’s like to work with us or current vacancies visit “Join Us” for more information.


Sue Benson, Managing Director, The Behaviours Agency