The most likely additions to our gardens in 2023-24
The most likely additions to our gardens. From all new sitooteries to outdoor cooking, this blog explores what’s…
From free chocolate to Joe Goldberg, what are brands getting up to this Valentine’s Day?
Unfortunately or not, none of us can get away from this heavily spoken about, impressively advertised, day of LOVE. We…
Five Trends in Food Consumption
From pesto eggs to sustainable sourced veg, our food consumption habits are changing and here are the trends you should…
A new demand for brand transparency. How you can ‘keep it real’ with customers.
Over 90% of consumers say brands that show transparency is an important factor in their purchase…
Conscious behaviour changes are influencing the world of fashion, and here's what you need to know.
Conscious behaviour changes are influencing the world of fashion, and here's what you need to know.If you…
For the love of local. The behaviours all retailers should be tapping into.
For the love of local. The behaviours all retailers should be tapping into.…
The Power of Emotion in Retail
The Power of Emotion in Retail In a recent lively panel debate about the Future of Retail I dared to utter the words…
Is bricks and mortar retail dead?
Is bricks and mortar retail dead? The Future of Retail 2022 So are bricks and mortar retail stores dead? No. They’re…
RETAIL 2021 REPORT: FOR THE LATEST RETAIL TRENDS
Our report looks at the latest retail trends driving consumer behaviour today and tomorrow. The retail sector is a…
Pantone Colour of the Year 2020 is...
It’s that time of year again when every creative person across the industry and all around the world gets super excited…
Packaging Trends 2020
Consumers are demanding changes and responding to brands in an unprecedented fashion and so these 2020 Packaging…
5 BATHROOM TRENDS MAKING A SPLASH
During our latest retail safari the team discovered 5 new bathroom retail trends to keep on your radar in 2019. TREND…
5 Sport and Outdoor Retail Trends
Time to take to the streets again on another Retail Safari as we sought out Sport and Outdoor Retail Trends.…
Uncovering insights: what really works
The following quotation from David Ogilvy gets to the heart of the research issue and informs the way I’ve always…
Pizza Hut: Delivering Bizarreness
Every month we each try to unearth or present some new or exemplary Behavioural insight for the team. This month my…
Carlsberg campaign - Beer is not created equal
Creativity is one of the biggest behavioural shortcuts (or heuristics) a brand can invest in when trying to drive more…
Applying Behavioural Economics in Marketing
Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…
Tech trends 2019: Automation
Emerging technologies are enhancing the retail environment, creating ever-more convenient and empowering experiences…
Retail trends 2020 and beyond: How to redefine gender in marketing
The discussion around gender has been quietly building over a number of years, and its growing momentum and impact…
Augmented Reality: Front Foot Forward
We take a closer look at how small developments can have a big immersive impact. Augmented Reality has kind…
Change4Life. Sugar swaps to kick start your 2019
This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's…
Topshop leverage gamification
In their flagship Oxford Circus store, Topshop have leveraged gamification by creating a ‘life-size’ snow globe in a…
The symbolism of social media - We Are Social
In a campaign targeting tattoo lovers, We Are Social Paris are pointing out the symbolism of social media by offering…
Using behaviour to save lives in construction
Mental illness is a real issue in the construction industry, in fact two construction workers take their life every…
Introducing the Pantone colour of the year 2019
Every year I wait in anticipation of what will be the new Pantone ‘Colour of the Year’ and this year I’ve been truly…
How businesses like Google use behavioural science to boost their bottom line
The concept of nudging has been in public conscious for good few years now thanks to a few notable politicians…
Virgin Trains stamps ‘It’s a Wonderful Life’ script on platforms in mental wellness drive
Platforms on the Virgin Trains route from Glasgow to London have been emblazoned with quotes from Christmas classic…
Let’s put a stop to bullying
Within the past year, approximately 1.5 million young people in the United Kingdom experienced bullying, with half of…
Strongbow Woos MCR
Last month, Strongbow partnered with Manchester Bakery Apple, selling thousands of dark fruit cakes in a pop up,…
Why retailers should care about self care shoppers?
In their recent study on The Psychology of Shoppers Criteo have identified a fascinating new shopping behavior known as…