Authenticity and representation: The secrets of marketing to midlife women

A seismic shift is underway, as women enter midlife with unprecedented resources and opportunities. This generation,…


Empowering midlife moments: A transformative journey with 45+ models

In the fast-paced world of fashion and advertising, authenticity lights our path, pushing us to redefine beauty and…


Invisibility or tokenism. The perils of marketing to midlife women

We are bringing you a brand new webinar! Date and time Thursday, 7 Mar 2024 10:00 – 11:00 GMT Unlock the untapped…


Unlocking the Power of Midlife Women

Unlocking the Power of Midlife Women: why marketing to the 45-60 age group needs an update. A call for…


Midlife women - An untapped opportunity for marketers

We’re delighted to announce our new Midlife Women initiative. Designed to help clients capitalise on this…


WTF is WTF?

Or more likely WTF have I done again. One of the amazing things I’ve learnt about myself this year is that I’m a…