Four key consumer behaviour trends in 2024
Back-of-pack backlash In 2024, everyone will be looking a little more closely at the food items they put in their…
Authenticity and representation: The secrets of marketing to midlife women
A seismic shift is underway, as women enter midlife with unprecedented resources and opportunities. This generation,…
How to transform your customers' purchasing behaviour with this simple framework
Six categories of behavioural biases that will help you successfully navigate consumer decision-making As we delve…
Building lasting loyalty: the importance of a memorable brand
In today’s world where we’re saturated with brands vying for our attention, and new brands pop up all the time,…
Empowering midlife moments: A transformative journey with 45+ models
In the fast-paced world of fashion and advertising, authenticity lights our path, pushing us to redefine beauty and…
Invisibility or tokenism. The perils of marketing to midlife women
We are bringing you a brand new webinar! Date and time Thursday, 7 Mar 2024 10:00 – 11:00 GMT Unlock the untapped…
The secret science to making your brand memorable
How to make your brand more memorable When the determination to uphold your New Year’s resolution finds you…
3 key brand strategies to avoid tokenism with midlife women
Representation for midlife women is more than publishing articles on menopause or featuring one relevant model in an…
Understanding World Menopause Day and women in their Midlife
By 2025, a staggering 1.1 billion women are projected to experience menopause as a consequence of increased life…
What’s your superpower?
When was the last time you feltyour brain was your superpower?Dyslexia is a neurological condition that can affect a…
WTF is WTF?
Or more likely WTF have I done again. One of the amazing things I’ve learnt about myself this year is that I’m a…
Local vs London: The big agency debate
Local vs London: The big agency debate! With London and the Greater South East representing 54% of Creative…
The most likely additions to our gardens in 2023-24
The most likely additions to our gardens. From all new sitooteries to outdoor cooking, this blog explores what’s…
Learn about Lucy
I’m Lucy Proctor, and I have recently joined The Behaviours Agency as Account Manager. I started my career working as a…
Home is my happy place
Home is my happy placeI was talking to a lovely bathroom and fireplace brand last week and in doing so shared my…
Marketing decision-making in a crisis
The resources and tools to help you plan your way out of the recession Being a marketer can sometimes be a lonely…
Marketing in a recession
Are you struggling to know what your next marketing steps should be, knowing that dark times are looming over us all? A…
Building brand and digital strategies around customer behaviour
REGISTER NOWIn this webinar we discuss how brands can maximise the effectiveness of their comms throughout…
Three Signs Your Marketing Could Be Working Harder
Three signs your marketing could be working harder (and how our approach can get you there)Do you ever worry that, for…
What it takes to be the happiest little agency in the world
Making happiness central to our visionIf we had any non-negotiables when we started the business 16 years ago, they…
International Women’s Day 2022 #BreakTheBias
To break the bias, you have to break the biases that influence it There isn’t a year (or a day) when we don’t…
Shopping made easy: Social e-commerce
The top three trends for social e-commerce The role of social media is always evolving. It morphs around how…
Business and behaviour change series: An interview with Ashley Friedlein from Guild
Business and behaviour change series: An interview with Ashley Friedlein from Guild As an agency, we’re all about…
Live e-commerce: The most lucrative digital marketing trend of 2021
The rise of live e-commerce - the top digital marketing trend of 2021 Live e-commerce has been earmarked to be one…