Bringing the Karndean Designflooring brand to life

We are delighted to announce we have just launched a major campaign, bringing the Karndean Designflooring brand to life. 

The campaign is across TV, VoD, press and social media and was created using our unique behavioural science-led approach to brand and creative.

Karndean’s campaign follows impressive growth over the last two years of the pandemic. With people spending more time at home, and less money outside it, many homeowners have been investing in upgrading their homes. Karndean’s range of beautiful, long-lasting luxury vinyl tiles are proving a popular option. 

Our unique behavioural science-led approach to creative has led us to work with household names such as Co-op, Auto Trader, Well Pharmacy, Amazon and Facebook. We adore the home category and have a long history of working with home and interiors brands, and alongside Karndean, we also work with Sharps Bedrooms, Bradstone and Housing Units. 

We believe that to influence behaviour, brands have to deliver motivation, trust and recall. Developing the campaign for Karndean meant understanding the motivations and triggers of flooring buyers and consciously building brand cues around them. The campaign is the first piece of brand-building delivered with the new approach.

Sue Benson, Managing Director of The Behaviours Agency, said:

“The Karndean team were a joy to work with, bringing the same passion for design that goes into the product to the process of producing a new ad campaign. They really embraced the challenge of seeing the brand from the customer’s perspective, building around their motivations to get to a memorable, emotional idea.”

Gavin Smith, UK Marketing Director at Karndean Designflooring said:

“We needed a partner who could really get to know both our business and our audience across all our markets, and help us build a campaign that would resonate emotionally and memorably. They identified the role flooring has in customer’s lives, and expressed it in a way that we loved from the moment we saw it.”

Karndean's brand campaign

By Tamsin Scott

Head of Marketing