Bridging the gap between what people say and what they do

We recently joined forces with Behave to deliver a webinar around what you can do as a marketer towards bridging the gap between what people say and what they do.

We’ve all heard the infamous David Ogilvy quote, “People don’t think how they feel, they don’t say what they think, and they don’t do what they say.” There’s a wealth of research and countless examples that support this thinking. But what can be done to really address the gap in what consumers say and what they actually do?

Steve and Will explained how you can use behavioural science to effectively understand and influence consumers.

During the session, we covered how you can:

• Identify your customers
• Establish the right moment to target your customers
• Communicate effectively with your customers
• Test the reaction to ensure your message is working
• Measure the campaign and choose the right metrics to measure behaviour change

Couldn’t make the session?

Not to worry! You can watch the on-demand session below.

About The Behaviours Agency

We are a creative agency that uses behavioural science to make marketing more effective. We have developed our own unique behavioural model that allows us to create compelling brands, experiences and campaigns that lead to real commercial value for our clients. If you want to hear more about what we do and our behaviour-led approach then please get in touch here.

By Tamsin Scott

Head of Marketing