We’ve extended our successful My Sleep Secret campaign for Silentnight with brand video content.

The 30 and 60-second films are told from mum’s perspective as she makes her way through the house.

It captures the family waking up on a Saturday morning after a wonderful night’s sleep in their super comfy Silentnight beds; the kids up and excited for the day ahead while dad tries to catch a few extra minutes in bed.

This is a warm, emotive brand film that lives and breathes the Silentnight proposition and brand values of quality sleep solutions for all the family.

The video content is an extension of the brand’s My Sleep Secret marketing campaign, which  we launched in June to bring to life customer experiences of Silentnight’s product range with real people revealing their secrets to a great night’s sleep.

The brand film will launch at the Telford Bed Show on 21 September and is also available to watch on silentnight.co.uk.  It will be a major asset for the brand’s consumer communications programme over the coming months.

A word from our client
Nick Booth, Marketing Director at Silentnight said:

“My Sleep Secret has really resonated with our consumers with many getting involved and sharing their secrets on Twitter. This film was a way for us to extend that idea while reinforcing our brand. As well as posting the video online we’ll be exploring a video on demand campaign later in the year.”

This is part of our ongoing work with Silentnight. We won the its brand strategy and creative account in 2014.

Get in touch if you’d like to talk about how we could help with your brand video content