We’re excited to announce that we have appointed our first Behavioural Strategist!
Greg Copeland has joined the team to strengthen our behavioural strategy and insights offering.
This is a hugely important new hire for our business as we move forward our behavioural marketing proposition. This means that a key part of his role will be to better understand the multiple interactions people have with brands, identifying the influences and biases that can effect the direction these interactions take.
Greg has spent more than ten years providing strategic and innovation consultancy to improve customer experiences, holding previous positions with Havas, Kahoot! and Contagious. This expertise will be essential to our clients as we help them to create better experiences for their customers as well as innovate and create new products, growing their market share.
A word from Greg…
“I have spent 12 years helping businesses better understand the world around them and how to improve their position in it and have been fortunate to work with companies that put the customer at the centre of everything that they do. It is great to now be in a role that enables me to continue that focus.”
We employ a 20-strong team at our offices in Manchester. Find out more about joining us