During our latest retail safari the team discovered 5 new bathroom retail trends to keep on your radar in 2019.

TREND 1 – LANGUAGE

There’s a growing trend in bathroom retail towards the use of scientific language. ‘Building solutions for contemporary architecture’ rather than simply ‘a Bathroom’. It’s not a brochure, it’s a ‘Catalogue of ideas and inspiration’. Noticeable use of technical language to create authority. It’s not ‘room sets’ it’s ‘settings’.

‘Building solutions for contemporary architecture’

TREND 2 – TEXTURE & MATERIALS

Everywhere you look across bathroom retail (and kitchens) there’s texture, interest and contrasting materials. Tactile matt sanitary-wear contrasts with shiny gold fittings. Wood effect tiles sit against gloss black flooring. Everything is tactile and is begging to be touched.

TREND 3 – ‘MOMENTING’ DECISIONS

Each individual decision as you specify your dream bathroom can be turned into a little ‘peak moment’. At Porcelanosa you choose your tiles in a separate area, with a beautiful centre workplace and inspirational books. Choosing taps is treated as a separate purchase in itself, and the showroom display helps frame each choice as an important (exciting) separate consideration.

‘A space to build your dream bathroom’

TREND 4 – SHOP THE LOOK

Spotted at CP Hart, both online and instore you can buy a ‘look’. With just one click £7,500+ of products ping into your shopping basket. This makes shopper’s lives easier and enables them to achieve the perfect curated look.

TREND 5 – ACTIVE INSPIRATION & ENGAGEMENT

From moodboards to AR and VR, brands are helping shoppers create their own perfect look and visualise how their dreams can be brought to life in their own homes. Check out B&Q, Porcelanosa & CP Hart.