Fortune favours the brave in the future of retail?

The Retail Conference 2015 shared its ‘future of retail’ with well-trodden trends proving successful for those brave…


Using research to sell - told through Sharps brand campaign

Sharps brand campaign drove record appointments and double-digit growth. The catalyst was research that turned how…


How to unlock shopper potential: five top marketing tips

How to unlock shopper potential by getting under their skin and influencing them to act to increase sales is a top…


Rain or shine; how does unseasonal weather affect UK retail?

Unseasonal weather can have an enormous impact on UK retail, in fact just as much as extreme weather events. Weather…


WWF’s new product development for alternatives to everyday products

We tend to only associate WWF with animal welfare, so this makes their new product development of household products…


Emojification in Brand Engagement Comes of Age

Two new brand engagement campaigns launched this week demonstrate how emojis are influential in shaping a memorable…


Are retail discount events past their Prime?

Amazon’s Prime Day event breathed new life into a tired format Retail giant Amazon has recently celebrated turning…


Mobile and the Retail Revolution

Despite digital seemingly leading a retail revolution we sometimes overlook that 61% of sales still occur in the…


Gamification in retail

Gamification in retail and marketing is about using consumers’ willingness to play games to deliver a particular…


Omnichannel retail experience: more than just a numbers game

One of our clients told me about a fairly remarkable omnichannel retail experience a couple of weeks ago that…


Invigorated packaging design

The Yummia brand has given a fresh new look and feel to its yogurt packaging design, which we can’t help but admire.…


Evolution of store to showroom experience

We were recently asked by A1 Retail magazine to talk about the evolution of store design to a format more aligned with…


Hand drawn typography: the personal touch for retailers

Hand drawn typography and its resurgence in the retail world is something that I’m absolutely crazy for. It’s become a…


Temperatures and Consumer Engagement to Soar

As temperatures in the UK soar, so has the opportunity for retailers to raise their consumer engagement. During an…


My favourite kind of packaging – beer packaging design!

The UK’s very hot today (up to 35°C!), so writing about ice-cold, refreshing beer packaging design will hopefully take…


Retail Safari: Clear and Consistent Packaging

Great news! We’ve got a new brief… What happens next? Definition, discovery, panic? Not in these parts. Its Retail…