How retailers are becoming media moguls

Recent years have seen a rise in retailers acting as media and vice versa as both leverage expertise and loyal…


Applying Behavioural Economics in Marketing

Our latest report, Applying Behavioural Economics in Marketing, shares seven cognitive biases that you can use to take…


Tech trends 2019: Automation

Emerging technologies are enhancing the retail environment, creating ever-more convenient and empowering experiences…


How customer expectations have reached new heights

Before Uber, can you remember what it was like to book a taxi? Dialling a number, being greeted by a busy and…


How helping consumers unplug may reward brands

Technology is suffocating rather than empowering us in the way it promises, and we are beginning to question if it is…


MAPFRE Insurance company

Behavioural Economics Investment fund launched to take advantage of investors irrational decisions

Spanish fund house Mapfre Asset Management has launched a Behavioural Economics Investment fund that aims to exploit…


How to make your brand meaningful in 2019

People are looking beyond material replenishment to mental nourishment as they begin to question when enough is enough,…


Retail trends 2020 and beyond: How to redefine gender in marketing

The discussion around gender has been quietly building over a number of years, and its growing momentum and impact…


KFC falling chips

KFC falling chips: Autumnal vibes

Nothing gives me Autumnal vibes like the sound of KFC falling chips. Wait, what? Last year KFC acted boldly…


How brands leverage scarcity to sell more

Only 3 seats left at this price! Booked 7 times in the past hour! 27 people are also viewing this room! Sound…


The Age of the Influencer

Influencers have enveloped almost all potential social and digital consciousness on some level. How effective can it…


Humour effect: The Behavioural Bias Series

The humour effect drives better recall of information because content that is either funny, witty or a bit bonkers…


DW Fitness First and Nike collaboration

Nike and DWFF join forces with us

As a business we put a lot of effort into our own marketing and business development, and sometimes all the…


Augmented Reality: Front Foot Forward

We take a closer look at how small developments can have a big immersive impact. Augmented Reality has kind…


ITV: More than just a TV channel

In 2019 ITV are pushing to be more than just TV, here’s what they have done so far to change that perception. When ITV…


Change4Life. Sugar swaps to kick start your 2019

This January, Public Health England (PHE) have launched a 4.5 million Change4Life campaign in a bid to cut children's…


Direct-to consumer - Owning the end-to-end customer experience

Direct-to consumer brands are using their unprecedented customer insight to offer a new relationship that goes way…


Topshop leverage gamification

In their flagship Oxford Circus store, Topshop have leveraged gamification by creating a ‘life-size’ snow globe in a…


The symbolism of social media - We Are Social

In a campaign targeting tattoo lovers, We Are Social Paris are pointing out the symbolism of social media by offering…


How businesses like Google use behavioural science to boost their bottom line

The concept of nudging has been in public conscious for good few years now thanks to a few notable politicians…


How the Commitment Bias can win customers

Businesses have gotten wise to our tendency to be consistent with what we have previously done or said, harnessing the…


How Lidl goes bold with behavioural science

Lidl goes bold, they have managed to defy the boundaries of this year’s festive competition with their latest OOH…


Is this the end of plug boy?

Who is “plug boy”? For those of you who don’t know, he is the unlikely star of this years Sainsbury’s Christmas ad -…


Hey digital media, TV is coming for you

Finally, after years of digital media domination it looks like market maturity is approaching. 2019 will see the OG of…


What’s YOUR rating, Uber?

Uber swept through the globe, providing a truly innovative product allowing us to order at the touch of our fingertips,…


Let’s put a stop to bullying

Within the past year, approximately 1.5 million young people in the United Kingdom experienced bullying, with half of…


Strongbow Woos MCR

Last month, Strongbow partnered with Manchester Bakery Apple, selling thousands of dark fruit cakes in a pop up,…


BBC Radio 4: The Virtue of Commitment

For those who tuned into BBC Radio 4’s ‘Thought Cages’ series on Wednesday, you will have heard our MD Sue Benson…


Make the Call

As an improbably sculpted man boldly leaps with a steely look of determination off a huge mountain into the…