festive cheer kit PDF

Festive Cheer Kit

We may be heading for a very Covid Christmas, but that doesn’t mean we can’t make it MERRY!So, the whole team at The…


Public Pledge: Commitment

Commitment Bias - Public pledge: The Behavioural Bias Series

If you say something publicly, you’re more likely to stick to it. What is the commitment – public pledge bias?…


Behavioural-led mask posters

Behavioural-led mask posters

To support retailers in their effort to encourage shoppers to wear face coverings when shopping, we’ve created a suite…


Authority Bias

Authority bias: The Behavioural Bias Series

The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and…


Chunking bias

Chunking bias: The Behavioural Bias Series

We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely…


It's beginning to look a lot like a Covid Christmas

What would a Covid Christmas mean to us, the consumer and what might we expect to see from the retailers to help with…


5 retailers building virtual relationships

5 retailers building virtual relationships

How our shopping experience has shifted to the virtual world and will we ever want to go back to normal? With the…


Pret - reciprocity bias

The Reciprocity bias, or simple acts of kindness?

Since the beginning of the Covid-19 global pandemic, the world has come together to support one another in beautiful…