Think Cow

Von Restorff Effect: The Behavioural Bias Series

The weirder something seems, the more we remember itWhat is the Von Restorff effect? Also called the isolation effect…


festive cheer kit PDF

Festive Cheer Kit

We may be heading for a very Covid Christmas, but that doesn’t mean we can’t make it MERRY!So, the whole team at The…


Public Pledge: Commitment

Commitment Bias - Public pledge: The Behavioural Bias Series

If you say something publicly, you’re more likely to stick to it. What is the commitment – public pledge bias?…


Behavioural-led mask posters

Behavioural-led mask posters

To support retailers in their effort to encourage shoppers to wear face coverings when shopping, we’ve created a suite…


Authority Bias

Authority bias: The Behavioural Bias Series

The authority bias is when we have an irrational trust in the judgement of expertsWe listen to the word of experts and…


Chunking bias

Chunking bias: The Behavioural Bias Series

We’re more motivated to complete complex tasks when they are 'chunked' into manageable pieces.Chunking is the widely…


It's beginning to look a lot like a Covid Christmas

What would a Covid Christmas mean to us, the consumer and what might we expect to see from the retailers to help with…


5 retailers building virtual relationships

5 retailers building virtual relationships

How our shopping experience has shifted to the virtual world and will we ever want to go back to normal? With the…


Pret - reciprocity bias

The Reciprocity bias, or simple acts of kindness?

Since the beginning of the Covid-19 global pandemic, the world has come together to support one another in beautiful…