Sharps Bedrooms
A beautifully organised brand

Brand Challenge

Sharps is the UK’s leading fitted furniture company. Despite expanding its offering to cover living and home office, and having unique solutions to offer more space than its competitors the company faced a distinctiveness challenge. As the market leader, Sharps found that the market kept following its lead.

Sharps needed a brand identity and proposition that could provide long-lasting distinctiveness.

Behavioural Insight

We found that consumers are motivated by a deeper emotional sense of peace and contentment in their lives, rather than simply storage solutions. As a result, we developed the brand idea ‘Beautifully Organised’. Combining aesthetics and practicality to create an emotional appeal to target customers’ deeper motivations.

Transformation

Introducing ‘The Contour’. A distinct shape to act as a symbol of ‘Beautifully Organised’. Celebrating the beauty of how Sharps can embrace the contours of any space. Making the most of every millimetre, transforming even the most awkwardly shaped rooms.

What our client said

“The Sharps Contour and supporting identity work symbolises our central advantage and The Behaviours Agency has delivered this benefit in a simple and elegant manner. Their way of working from insight to application across all our channels is seamless and demonstrates their understanding of our business, people and commercial aspirations.”

Tim Moore. Sharps Marketing Director

Sharps Bedrooms Brand
Sharps Contour
Sharps Brand Transformation
Sharps Bedrooms Brochure
Sharps Store
Sharps Brand Assets
Sharps Brand Assets
Smartphone screen displaying a shopping app with a woman taking a selfie in a modern Office using an iPhone, with text overlay reading "Night Owl" and a shopping button labeled "sharps."
A minimalistic book cover with the word 'BEFORE' in large, bold letters in the center, and a small logo or label that reads 'sharps' at the bottom.
A woman sitting on the floor with a baby in her lap, surrounded by stuffed animals in a cozy living room with a white bookshelf and decorative items.
Sharps Manhattan
Sharps Willow Green
Bedroom with a large gray closet, bed with gold and white pillows, beige bedding, a faux fur throw, and a small nightstand with a gold lamp.
A person reaching into a wooden drawer filled with black wallets or clutches, with a white wall and a small shelf above.
A woman walking into a room, wearing a dark green jumpsuit with a beige belt, in a well-lit home with patterned wallpaper and blue cabinets.
Sharps Brand Guidelines
Sharps Brand Advertising
Sharps Brand Advertising
Sharps Brand Advertising
iPad with Sharps Website loaded
Sharps Mobile
Sharps Website
Sharps Bedrooms Brochure