DESIGN INNOVATION PROGRAM

Convert demand.
Build value.

A behaviour-led innovation program that turns unmet needs, friction and latent demand into new products, features and experiences people actually want. We combine behavioural insight with creative thinking to build innovations that solve your biggest marketing problems.

USED BY
THE CHALLENGE

When innovation pipelines prioritise novelty over needs you create complexity, not demand. Solutions are over-engineered and solve the wrong problems. Resulting in experiences that feel impressive, but are ultimately unnecessary. This leads to slow adoption, low willingness to pay and high failure rates.

Design innovation can help by focusing effort on the ideas most likely to change behaviour and unlock growth.

COMMERCIAL IMPACT

The Brand Renovation program helps you build innovative products, features and experiences that earn demand, command value and accelerate growth without unnecessary complexity or risk.

Accelerated Adoption

Restored Mental Command Premium Pricing

De-risked Innovation

Focus and Simplicity

Purposeful Distinction

WHY IT WORKS

Because people don’t adopt innovation for novelty, they adopt it when it makes life easier, better or more rewarding. Behavioural insight ensures innovation solves the right problems.

HOW IT WORKS

Identify Behavioural Tension

Uncover unmet needs, frustrations or desires shaping behaviour today.

01

Define the Opportunity Space

Where innovation can meaningfully improve lives or decisions.

02

Design the Solution

Products, features or experiences shaped by real-world use and motivation.

03

Prototype and Stress-Test

Concepts refined for clarity, desirability and commercial viability.

04

CUSTOMISABLE PROGRAM DELIVERABLES

Clear innovation opportunities

Product, feature and experience concepts

Design concept and use cases

Early prototypes or concept visuals

Executive-ready innovation narrative

FACING A DIFFERENT CHALLENGE?