BRAND CREATION PROGRAMBe unignorable from day one
A full brand creation program that builds new brands with clarity, distinction and emotional pull. Get ready to launch, scale and command value.
USED BY
THE CHALLENGELaunching a business without a memorable brand means you enter the world quietly. And stay quiet. No clear reason to exist, strong differentiation, emotional meaning or a distinctive identity? Get ready for slow uptake, a heavy reliance on low pricing, poor retailer confidence and a lack of investment. All adding up to limited long-term equity.
Our Brand Creation program sets up brands that win from day one.
COMMERCIAL IMPACTThe Brand Creation program builds new brands with confidence, clarity and commercial potential built in.
Rapid adoption
Premium pricing power
Retail confidence
Enduring brand equity
Increased investability
WHY IT WORKSBecause brands that survive thier launch when they mean something and show up distinctively.
HOW IT WORKSDefine the Motivation Gap for the brand
What unmet need the brand will own.
01
Create the brand idea (and name if required)
A motivating story that aligns teams and attracts customers.
02
Build distinctive identity
Name, design and voice all engineered for memory.
03
Develop launch expression
Creative ideas that are ready to enter the market.
04
Excite and disrupt the market
Give you all the tools to entice investors, excite consumers and pull ahead of the competition.
05
CUSTOMISABLE PROGRAM DELIVERABLESBrand idea and positioning
Name and verbal identity
Visual identity system
Packaging concepts
Creative launch territories
FACING A DIFFERENT CHALLENGE?