Our honest, off-the-record conversation on the new rules of premium in drinks, hosted by Neil Bennett and joined by Billy Abbott (The Whisky Exchange), Keegan Giannoni (Infinium Spirits) and Emil Stickland (Kocktail).

What we discussed

• Why a heavier bottle no longer earns the price

• How the occasion now picks the drink

• Why drinkers trust founders over celebrities

• How to get bartenders selling for you

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