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UK households are deeply invested in home improvements, spending over £11bn in 2024 with forecasts pointing to £30bn by 2033.
Capturing this growth requires brands to move beyond surface-level aesthetics and address the Motivation Gap - the disconnect that exists between what consumers want and how brands communicate.
In a competitive market where mere aspirational imagery isn't enough, this report provides the playbook by understanding the underlying "why" of consumer behaviour to enable you to unlock significant growth for your brand.
You’ll learn:
Why motivation still matters in the race for brand memorability
How untapped motivation gaps might give your brand a real advantage
How to look at motivations like a Behavioural expert, without being one
How to execute your brand in a way that speaks to your targets inner motivations
Why do people improve their homes and why are brands are missing a trick?
UK households are deeply invested in home improvements, spending over £11bn in 2024 with forecasts pointing to £30bn by 2033.
Capturing this growth requires brands to move beyond surface-level aesthetics and address the Motivation Gap - the disconnect that exists between what consumers want and how brands communicate.
In a competitive market where mere aspirational imagery isn't enough, this report provides the playbook by understanding the underlying "why" of consumer behaviour to enable you to unlock significant growth for your brand.
You’ll learn:
Why motivation still matters in the race for brand memorability
How untapped motivation gaps might give your brand a real advantage
How to look at motivations like a Behavioural expert, without being one
How to execute your brand in a way that speaks to your targets inner motivations
Why do people improve their homes and why are brands are missing a trick?