PRODUCT LAUNCH PROGRAMLaunch products that get listed, noticed and bought.
Product launches are commercial challenges, not just marketing ones. Success requires convincing retail buyers to grant shelf space and shoppers to choose your product.
While most agencies start with communications and creative, we challenges assumptions first, then creates the strategy and memorable creative to maximise commercial success.
TRUSTED BY:
INSIDE THE PROGRAMEvery product launch is a behaviour change challenge.
76%
of new FMCG product launches in Western Europe fail within their first year.
Nielsen’s Breakthrough Innovation Report
With increasingly limited shelf space and an abundance of choice, product launches fail because they lack:
The confidence to convince retailers
The insight to change shopper habits
The memorability to stand out.
Our Motivation + Memorability led approach, gives retailers and consumers a compelling reason to switch or upgrade to your product, in a way that's unignorable in three simple steps.
HOW IT WORKS
01 Understand
XXXUnpack the challenge, identify the opportunities.
XXXXShopper motivation
Category dynamics
Product diagnosis
Retail
OUTCOMEGet listed
02 Ideate
XXXShape the strategy and creative platform.
XXXXMotivation
Create the compelling reasons to choose.
Memorability
Develop creative people remember.
OUTCOMEGet noticed
03 Execute
XXXExecute the Product Launch platform in channel.
XXXXRetail
Advertising
Social
In-store
Experiential
OUTCOMEGet bought
OUCTOMESWhat this program builds for you
A stronger proposition for retail buyers and category teams.
Positioning and messaging that creates competitive advantage.
Distinctive creative designed to maximise memorability at the point of choice.
A launch campaign built to drive awareness, trial and repeat purchase.
A practical roadmap your marketing and sales teams can activate with confidence.
PERFECT FORMarketing teams launching products in:
FMCG
Drinks
Consumer Tech
Beauty
Health & Wellness
Who are challenged with:
Launching a new product or innovation.
Preparing for a major retail listing.
Facing retail delisting.
Lacking fresh ideas from internal creative teams
Extending an existing range.
Entering a new category.
Looking to increase trial or repeat purchase.
Needing to reach a new audience.
CASE STUDY AS PROOFFaced with intense competition from own-label and challenger brands, Yankee Candle needed a disruptive launch strategy.
We rejected traditional product-led marketing to build a global platform around emotional me moments, spanning ATL, social, retail and in-store activation.
This gave shoppers a compelling reason to choose Yankee Candle and provided retailers a proposition they could confidently back.
“Strategic, rigorous, and creatively brilliant. The Behaviours Agency understood our vision perfectly and delivered the exact spark we needed to successfully relaunch our flagship brands in Europe”.
Amber Popowitz
Regional Brand Lead, Newell Brands Home FragrancesLaunching Yankee Candle to reclaim category leadership in a world of own label.
Ready to launch your next product?
Whether you’re investing in your biggest innovation yet, preparing for a crucial retail pitch or bringing a new category to market, Product Launch Sprint combines strategic challenge, behavioural insight and memorable creativity to maximise your chances of commercial success.