ONE MORE THING™

Unlock the subconscious moments in-store that get shoppers to add one more thing to their basket.

Most retailers are optimising the wrong things. They adjust pricing and chase footfall while invisible behavioural friction quietly caps basket size at every touchpoint.

THE SOLUTION

One More Thing™

A rapid, behaviourally-powered program to identify and remove the psychological barriers holding back your incremental spend. 

USED BY
Black background with the outlined white Amazon logo and the word "amazon" in lowercase letters, with a curved arrow below the text pointing from A to Z.
The image displays the Cartoon Network logo, with the words 'co' and 'op' in white, stylized text on a light blue background.
Yankee Candle logo on a gray background.

From this…

Cluttered shelves, unclear signage and uninspiring merchandising.

To this…

Highlighting of adjacent products and clear navigation get rewarded with incremental purchases.

Images created in AI for visualisation purposes. 

WHAT ONE MORE THING™ DOES

Reduces cognitive effort

Declutter and simplify wayfinding so shoppers think less and explore more.

01

Enables discovery

Use purposeful zones and better adjacencies to pull people deeper into the store.

02

Clarifies value

Establish a consistent pricing and messaging system that builds trust and supports trade-up.

03

Strengthens the final moment

Tills and exits that work harder with subtle, well-placed impulse cues.

04

+ more

CASE STUDY
The word 'COOP' written in white lowercase letters on a blue background.

The Challenge
Shoppers were clinical and mission-focused, buying only essentials because the environment signalled effort and uncertainty.

The Approach
A behavioural audit across 12 touchpoints, mapping 36 biases to pinpoint where spend was being lost.

The Result
A prioritised roadmap of "plays" - from unmissable baskets to strategic till redesigns -shifting the experience to feel rewarding and effortless.

Learn more 
WHY THE BEHAVIOURS AGENCY?

20 years of applying behavioural science to the world’s biggest retailers, including Amazon, Nike, AO.com and Sharps Furniture Group.

We deliver transformational programs and outcomes, not just a rate card built on time.

Is your retail environment working hard enough?

If you want to increase basket size by influencing the hidden decisions your customers make every day, let’s talk about how our Behavioural Retail Audit program can work for your brand.

Let's talk Motivation + Memorability

We’re a creative agency based in Manchester that combines strategy, creativity and design to help you become undeniably relevant and totally un-ignorable.

james.b@thebehavioursagency.com
+44 0161 872 7813

The Behaviours Agency
5.01, Boat Shed, Exchange Quay
Manchester, M5 3EQ

©The Behaviours Agency 2025