ONE MORE THING™Unlock the subconscious moments in-store that get shoppers to add one more thing to their basket.
Most retailers are optimising the wrong things. They adjust pricing and chase footfall while invisible behavioural friction quietly caps basket size at every touchpoint.
THE SOLUTIONOne More Thing™
A rapid, behaviourally-powered program to identify and remove the psychological barriers holding back your incremental spend.
USED BY
WHAT ONE MORE THING™ DOESReduces cognitive effort
Declutter and simplify wayfinding so shoppers think less and explore more.
01
Enables discovery
Use purposeful zones and better adjacencies to pull people deeper into the store.
02
Clarifies value
Establish a consistent pricing and messaging system that builds trust and supports trade-up.
03
Strengthens the final moment
Tills and exits that work harder with subtle, well-placed impulse cues.
04
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CASE STUDYThe Co-op
The Challenge
Shoppers were clinical and mission-focused, buying only essentials because the environment signalled effort and uncertainty.
The Approach
A behavioural audit across 12 touchpoints, mapping 36 biases to pinpoint where spend was being lost.
The Result
A prioritised roadmap of "plays" - from unmissable baskets to strategic till redesigns -shifting the experience to feel rewarding and effortless.
“Alongside a wealth of existing attitudinal and behavioural shopper insights, we wanted to understand the impact that subconscious nudges in our store environment were having on shoppers. The Behaviours Agency’s approach is unique, in that it uses behavioural science to audit and suggest improvements to the entire store. It’s a unique approach that we couldn’t get from anyone else.”
WHY THE BEHAVIOURS AGENCY?20 years of applying behavioural science to the world’s biggest retailers, including Amazon, Nike, AO.com and Sharps Furniture Group.
We deliver transformational programs and outcomes, not just a rate card built on time.
READY TO SEE WHAT'S POSSIBLE?Download our quick guide on what your brand needs to drive incremental growth from shoppers adding one more thing to their basket.