Grow the Basket. Not the Budget.

The One More Thing Strategy is a 6-week behavioural programme designed to increase Average Transaction Value (ATV) by solving the Units Per Transaction (UPT) challenge.

The prize isn't footfall, it’s volume

Marketing brings them in.

Finance counts the till.

But the Behavioural Gap in between is where profit is won or lost. We find the invisible barriers that stop shoppers from adding to their baskets and replace them with psychological triggers that encourage growth.

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Two tiers

The OMT Foundation: Best for teams who need the diagnostic data and stakeholder alignment to build their own internal roadmap.

The OMT Blueprint: Our full-service strategic package.
We provide the "Foundation" plus the specific creative briefs and interventions needed for immediate execution.

We don't just look at your store; we decode it.

Our audit tracks the psychological journey across:

The Decompression Zone: Setting the spending ‘anchor’.
Transit Corridors: Exploiting passive discovery.
Category Fixtures: Solving analysis paralysis.
The Payment Buffer: Triggering the Goal Gradient nudge.

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See how we used the OMT framework to help Co-op understand shopper mindsets and create a strategic roadmap for in-store growth.

A shopping cart and a stack of blue baskets at a Coop grocery store, with signs promoting basket use for quick shopping and carts for larger shopping.

A grocery store refrigerator displaying pre-packaged sandwiches with a large sign on top advertising a meal deal that includes a sandwich and juice.

Shelf in a grocery store displaying packages of garlic bread, with a blue sign indicating it goes well with meals and suggesting to complete the meal.

Entrance of a grocery store with blue signs indicating 'Fruit & Veg' and 'Meal Deals'; inside, shoppers walk past fruit displays and aisles.

Images created in AI for illustrative purposes

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Why The Behaviours Agency

20 years of applying behavioural science to the world’s biggest retailers, including Amazon, Nike, AO.com and Sharps Furniture Group.

We deliver transformational programs and outcomes.

Let's talk Motivation + Memorability

We’re a creative agency based in Manchester that combines strategy, creativity and design to help you become undeniably relevant and totally un-ignorable.

james.b@thebehavioursagency.com
+44 0161 872 7813

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The Behaviours Agency
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Manchester, M5 3EQ