Brand Challenge

Sow the City is a Manchester-based social enterprise, founded in 2009 to help urban communities create greener cities, grow their own food and connect with nature. While their communications resonated with local communities, they lacked a strong, consistent and mature visual identity. An identity able to engage with corporate partners as well as the communities they work with is crucial to their growth. Helping to secure the vital partnerships and funding needed.

Behavioural Insight

By framing urban green spaces as sources of both emotional well-being and practical benefits, we can encourage individuals and businesses to view themselves as active participants in creating positive community change. This approach helps bridge the gap between community needs and corporate resources, positioning Sow the City as a facilitator of shared ownership and a catalyst for collective action.

Transformation

A revitalised logo and visual identity now capture Sow the City's essence. Seamlessly connecting urban landscapes, nature, and community. Accessible brand assets, a nature-inspired colour palette, and user-friendly templates allow the team to maintain brand consistency. This comprehensive rebranding successfully appeals to both community and corporate audiences, nurturing broader engagement and support for a greener, healthier, and more connected city for everyone.