Sow the City
Cultivating a rebrand for meaningful growth

Brand Challenge

Sow the City is a Manchester-based social enterprise, founded in 2009 to help urban communities create greener cities, grow their own food and connect with nature. While their communications resonated with local communities, they lacked a strong, consistent and mature visual identity. An identity able to engage with corporate partners as well as the communities they work with is crucial to their growth. Helping to secure the vital partnerships and funding needed.

Behavioural Insight

By framing urban green spaces as sources of both emotional well-being and practical benefits, we can encourage individuals and businesses to view themselves as active participants in creating positive community change. This approach helps bridge the gap between community needs and corporate resources, positioning Sow the City as a facilitator of shared ownership and a catalyst for collective action.

Transformation

A revitalised logo and visual identity now capture Sow the City's essence. Seamlessly connecting urban landscapes, nature, and community. Accessible brand assets, a nature-inspired colour palette, and user-friendly templates allow the team to maintain brand consistency. This comprehensive rebranding successfully appeals to both community and corporate audiences, nurturing broader engagement and support for a greener, healthier, and more connected city for everyone.

Green Spaces In Urban Places
Green Spaces In Cities, Community Gardens, Case Study
Pin Badge, Sow the City
A graphic illustration of a person wearing a hat and mask planting a seedling in a green area, with a factory and a high-rise building in the background, labeled "Green Volunteering".
Book of big green plans, making urban places green spaces
Illustration displaying 14,000 workshop attendees with diverse individuals involved in different activities, such as gardening, pushing a wheelbarrow, and sitting in a wheelchair, on a yellow background.
Urban Places volunteer T-shirt
Person holding a blue poster advertising an apple and fig tree planting event. The poster contains a graphic of a person planting a tree, with a cityscape in the background. Details include the date, time, and location of the event, and the logo and slogan of the organization involved, 'sow the city.'
A green sidewalk sign on a city street encourages imagining a city with nature, showing an illustration of a person planting a tree and a cityscape in the background, with the message 'Imagine a city at one with nature' and 'sow the city'.
Smartphone on a wooden surface displaying a green poster about teamwork, highlighting its importance in achieving dreams, with a graphic of three people holding hands over buildings and trees.
Billboard with environmental messages, featuring a call to be a green volunteer, a community gardening scene, and an illustration of nature and city integration, promoting urban sustainability.