Hedges Direct
Cultivating a stand-out brand

Brand Challenge

With a new brand proposition already in place, ‘Hedges, made easy’, we were tasked with an overhaul of the brand so it would engage their traditional B2C customers as well as a newly identified opportunity with B2B audiences.

Behavioural Insight

The are a number of barriers to purchasing a plant online, and they all relate to feelings of uncertainty. From worrying about choosing the right plant to damage in transit. To overcome this, the brand needed to put the customer back in control, and connect with empathy reassurance.

Transformation

Firstly, we brought the proposition to life with the slogan “We’ve got it”. This positively represents the Hedges Direct team as the trusted experts in their field. But crucially, it connects with customers on an emotional and practical level – communicating to them that they will be guided, reassured and supported all the way.

Visually, a simplified logo, vibrant blue colour palette, and organic graphic elements communicate a modern and approachable feel, differentiating Hedges Direct from traditional competitors.

To further establish their expertise and passion, real team members, dubbed "The Hedgers," are featured in all photography. The brand’s new tone of voice is down-to-earth, enthusiastic, and empathetic, strengthening customer relationships.

Comprehensive brand guidelines ensure consistent communication across all channels, reinforcing the message of expertise, trust, and support for every customer.

What our client said

“We’ve loved working with the team at The Behaviours Agency. Our brief needed to be delivered with a super quick turnaround and they absolutely delivered! The end result has been a well thought through distinctive new brand which puts our people, at Hedges Direct, to the forefront of the brand. The team’s creativity and behavioural approach has really resonated with how we want to work as a business, and we’re excited to see how the brand launch delivers.’’

Lucy Dobson, Head of Marketing

Close-up of a person wearing a blue knit hat with the logo 'Hedges Direct' and a neon yellow high-visibility jacket, partially obscured by green leaves.
A hand holding a smartphone with the screen displaying the text "HEDGES DIRECT" on a green background.
Tablet displaying the Hedges Direct website, featuring shrub, hedge, and tree products, with a person in a blue jacket and gray beanie holding a gardening tool, standing outdoors in a nursery or garden center.
A list of words related to nature and environment, including Sun, Sky, Berry, Water, New growth, Foliage, Earth, presented in different colors and fonts on a light background.
Illustration of a green plant with multiple leaves against a blue background, with abstract colored shapes surrounding it.
A digital document presentation about Hedges Direct, featuring slides with brand logo guidelines, font styles, and design concepts, including plant imagery and logo usage instructions.
A blue advertisement poster at an outdoor bus stop for Hedges Direct, showcasing a woman holding a potted plant, with trees and bushes in the background.
Smartphone displaying an online plant store page for Box Hedging plants, surrounded by green box hedging leaves.
A blue cardboard box with green leaves, an orange flower, and yellow shapes, labeled 'HEDGES DIRECT'.
Two plant labels in the soil, one blue titled "Box Hedging" and one white titled "Box in a nutshell" with planting details.
Man with a beard smiling, wearing a blue beanie and a yellow safety vest, holding a shovel outdoors in a sunny setting with bushes in the background.
A website homepage for a gardening service featuring cheerful man in blue vest smiling, with a background of plants and colorful abstract shapes, and a newsletter sign-up form.
Colorful gift card with the text 'Gift Card' and 'HEDGES DIRECT' surrounded by green fern leaves.
Black Friday Sale poster featuring a close-up of a flowering plant with green leaves, advertising Hedges Direct.
Blue tote bag with white text reading "Pick. Click. Plant. Grow." being held up outdoors in front of flowering bushes.
Man smiling and holding a potted green plant in a storage or warehouse setting.
Product details section from a gardening or planting website, listing bare root plants for sale with options to add to cart. Describes soil conditions suitable for the plants, including chalk, clay, sand, and loam, and indicates light conditions such as full sun, partial shade, and full shade.
A signboard for Hedges Direct with a picture of a smiling woman in outdoor clothing, holding a gardener's spade, surrounded by green plants and a wooden fence in the background.