Brand Challenge

Reinvigorate Bradstone's brand to create a stronger emotional connection between customers and their outdoor spaces.

Behavioural Insight

Outside living has undergone a cultural shift, from being ‘extra space’ to being a key element to people’s lifestyle. This means people are more motivated than ever to transform their outdoor spaces to reflect themselves. Where they can enjoy life to the fullest and feel their best.

Transformation

Our brand strategy cements Bradstone as the go-to destination for stunning outdoor spaces, celebrating gardens as not just an area, but a stage to shine and feel great.

Taking the brand from grey to greatness, we injected bold visuals and a personality-driven tone, enhancing audience connection and driving top-of-mind brand awareness. The creative platform “Create Your Great Outdoors” elevates everyday outdoor scenarios, showcasing the joyful result of transforming an outdoor space with Bradstone.

What our client said

“The Behaviours Agency immediately grasped our vision for the Bradstone brand, infusing meaning and desirability into a neglected brand. Their understanding of behaviour guided the strategy development, and ‘Create your great outdoors’ stood out for its cultural relevance and emotional connection to outdoor spaces.”

Jen Monaghan, Senior Marketing Business Partner Bradstone