For 13 years we’ve been proudly known as The Market Creative, so this isn’t a decision we have taken lightly.

Over the last year we have evolved significantly. Our journey started with the creation of a new behavioural economics model, which felt huge at the time as we quickly recognised the potential it offered businesses. Twelve months on and behavioural science is fully embedded across the agency – from training all staff on behavioural economics to developing a range of unique tools and models – but we felt we had to embrace it externally too.

The name change signifies our commitment to the belief that understanding consumers through behavioural science is the only way we, and the businesses we represent, can begin to creatively solve a myriad of marketing challenges.

We adopted behavioural science because it decodes the decisions behind why people choose to buy or not buy a particular brand. As consumers few of us are qualified to determine which is the best car or even coffee to buy and often find ourselves paralysed by an abundance of choice, so we often resort to cognitive shortcuts to help get there. The ultimate goal for a brand is becoming that unconscious choice, which inevitably delivers commercial success.

After a lot of hard work and commitment from the whole team, behavioural science now informs all of our services from our innovative behavioural design sprints and creative concepts to retail design and communication.

We’ve had some fantastic feedback along the way with support from our clients such as Sharps Bedrooms who have already reaped the rewards from this intelligent new approach. We are also attracting new businesses too including a recent project with Nike and DW Fitness First.

Of course The Behaviours Agency branding and website were designed by our fab creative team. The creative concept is based on transparency – the ability to clearly see change through understanding behaviour. This is represented through a bold black and white logo, signifying confidence without gimmicks. Our new strapline is: ‘Creativity informed by behavioural science.’

To mark the significance of this change we have moved offices to a more collaborative and creative space in Boat Shed at Exchange Quay. The icing on the cake is that we just been awarded IPA CPD Gold accreditation for our commitment to developing our most prized asset – our people.

Thank you to everyone who has supported us so far and we look forward to sharing this exciting new chapter in our story with you.