Revealing the secrets of a great night's sleep

Customer reviews are an important aspect of influencing new customers. Silentnight have a whole host of great reviews, so rather than Silentnight telling people why they should experience their products, we wanted to let their many happy customers do that for us.

The “My Sleep Secrets” campaign showcased the reviews as if existing customers are letting people in on their secrets to a great night’s sleep with Silentnight.