The Rubik Collective came to us to create a brand that better represented them as an evolving group of DJs. 

They needed a brand that felt like it could be partying with the rest of their crowd. It needed to be flexible enough to fit on everything from merchandise, videos, social channels and marketing – any means the group might use to get their brand out there.

The brand itself is inspired by the group’s innate desire and drive to produce great music and constantly evolve any project they’re working on. We celebrated their roots as house party DJs by using the shape of a house, while the rectangular shapes and box that holds the logo brings the nature of Rubik into play.